095: Robert Weiss – Video Rules!

Guest: Robert Weiss

Guest Bio:

President of MultiVision Digital, a New York video production and video marketing company, that provides the full spectrum of video strategy, video production, and video marketing services. Having produced over 1,500 videos since their inception, MultiVision Digital’s holistic approach has allowed clients to increase sales, and lead generation, improve SEO rankings, and increase awareness and client loyalty.

Key Points:

  1. Transition from Sales to Video Marketing:
    • Robert Weiss shares his journey from a sales background to becoming the president of MultiVision Digital.
    • Insights on how his sales expertise complements video marketing strategies.
  2. Impact of Video Marketing:
    • The power of video in conveying information quickly and effectively.
    • Building customer relationships and enhancing engagement through video content.
    • Over 1500 videos produced by MultiVision Digital, driving significant benefits in sales, lead generation, SEO, and customer loyalty.
  3. Versatility and Longevity of Sales Videos:
    • Differentiating between product videos for websites and personalized one-to-one sales videos.
    • Importance of aligning video strategy with overall business goals.
    • Emphasis on the enduring value of industry use cases and process videos.
  4. Content Strategy and Planning:
    • Recommendations for featuring real people, especially technical experts, in videos to build trust.
    • Creating multiple videos for product launches to address diverse client needs.
    • Repurposing video content across various channels, such as websites, social media, email campaigns, and press releases.
  5. SEO and Sales Funnel Impact:
    • Examples illustrating how videos improve search engine rankings and website conversions.
    • Role of videos in engaging buyers and impacting different stages of the sales funnel.

Guest Links:

Revolutionize Your Business Story with Strategic Video Production: https://www.multivisiondigital.com/download-ebook/ 

 

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