Guest: Kendra Lee
Guest Bio:
Sales and marketing expert, Kendra Lee started her sales career in accounting, failed IBM’s entry-level sales exam, and was told she would be a sales failure without an engineering background. Despite that demotivating start, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that has propelled SMB companies to their own success. She is the founder of KLA Group, a sales and marketing agency that helps B2B SMB companies get more customers and is the author of Selling Against the Goal and The Sales Magnet.
Guest Links:
https://resources.klagroup.com/worksheet-12-steps-to-create-marketing-messages/
Books:
Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need
The Sales Magnet: How to Get More Customers Without Cold Calling
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